Bryce founded ESG Law, the worlds first dedicated esports law firm, where he represents the who's who in esports, and drives industry standards as a thought leader on key legal and business issues facing all aspects of the esports ecosystem. Bryce also acts as a consultant and esports industry expert, working with parties throughout sports, media, and entertainment to help them capitalize on the explosive growth of the esports industry. Bryce was named to the 2018 classes of the Forbes 30 under 30 and Sports Business Journal/Daily 40 under 40.
Bryce serves as general counsel for the premiere Western esports teams. Bryce's clients are at the forefront of the esports industry, leading their peers in both competitive results and revenue generation, as well as becoming the founding members of the first-ever franchised esports leagues. In addition, Bryce represents businesses and individuals throughout the esports industry—generating content, organizing competitions, casting and hosting premiere events, streaming on Twitch, and creating products that target gamers worldwide. Bryce is also outside general counsel at Unikrn, a worldwide leader in esports betting with investment from Mark Cuban, Ashton Kutcher, and Shari Redstone.
Bryce sits at the intersection of the esports and traditional sports industries, working with major sports teams and owners as they expand their businesses into esports. Bryce represented multiple NBA teams in their acquisition of esports organizations, player rosters, and franchises in esports leagues. Bryce also represents a wide array of esports teams that have taken investment from the owners of sports franchises in the NBA, NFL, NHL, MLS, MLB, and English Premier League.
Bryce has written numerous op-eds on esports legal & business issues for ESPN, frequently posts on Reddit & Twitter under the handle @esportslaw, appears on TV & various esports talk shows, and speaks at conferences all over the world.
Ryan Morrison is a founding partner of Morrison/Lee. He has made a name for himself within the legal industry as someone focused on making sure the law protects everyone, not just the financially superior. Whether it be matters of intellectual property, complex contract issues or just making sure you are comfortable as you take your company forward into the future, Ryan has handled it all. Deemed “The Video Game Attorney” by the countless developers he has helped through his free online legal Q&A’s, Ryan understands that this new and innovative industry requires a new and innovative approach to law. While his passion will forever rest within games and esports, Ryan has taken his experience in keeping his clients protected and comfortable into other areas of entertainment as well. He successfully has and continues to represent large clients in the music, television, podcasting, and film industries. Ryan has a J.D. from New York Law School, a B.A. from SUNY Albany, and is licensed to practice law in New York. Ryan is also CEO of Evolved Talent Agency, an agency that represents many of the biggest and most popular players and content creators in the industry.
Jas advises the European esports ecosystem on all key legal and business issues including deals structuring and negotiation, regulatory considerations and the intersections of esports, video games and traditional sport. He specialises in particular in advising developers/publishers/rightsholders but also has significant experience in player and team matters and has represented a number of Europe’s leading esports stakeholders. More generally, Jas is a well-known European digital entertainment lawyer and advises some of Europe’s leading video game developers, publishers and digital broadcast talent.
Jas writes and speaks regularly on esports and video games law and business. He is a co-author of the World Intellectual Property Organisation's textbook on digital entertainment law, a contributor to several other texts and a visiting lecturer at a number of educational institutions. Jas is a UK qualified lawyer who has practised for over a decade variously in London, mainland Europe and California.
Yan Perng (first name pronounced like ¥) is Senior Corporate Counsel at NCSOFT West. NCSOFT is a Korea-based, global video game developer and publisher with offices in Korea, Taiwan, China, Japan, the United Kingdom, and the United States, with successful franchises such as Lineage, Aion, Guild Wars, WildStar, and Blade & Soul. Yan provides counsel on legal affairs such as intellectual property, corporate governance and development, employment, other business transactions - and of course, esports. Her practice in the esports industry began as outside counsel at Foster Pepper, a Seattle-based law firm, where she counseled numerous esports players, coaches, tournament organizers, and other organizations on a variety of general as well as esports-specific business and legal needs. As in-house counsel at NCSOFT, she is developing a deeper and broader understanding of esports and its role in community development, marketing, and user acquisition. Yan likes to relax after work by putting on a face mask and watching Twitch with her boyfriend and their three cats. Yan received her J.D. from the University of Washington and is currently based in Bellevue, Washington.